Kelly Lyons

Associate

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Kelly brings her enthusiasm for building relationships and expertise in compelling communications to her role as Marketing Associate. As a “people person,” Kelly loves making new connections and is passionate about impactful storytelling.

Inspired by her brilliant colleagues’ perspectives, Kelly generates creative content to share Geneva Global’s exciting work with the broader fields of philanthropy and global development. She draws on her knowledge of digital marketing to manage the firm’s social media and public relations, including messaging, thought leadership, and SEO. In addition to managing Geneva Global’s own website and communications, Kelly supports the marketing efforts of several client initiatives. Known for her collaborative spirit and sense of fun, Kelly is our go-to person across a variety of special projects—from conducting landscape research to filming and editing videos.

Before Geneva Global, Kelly was a Digital Editor for a regional lifestyle magazine. She oversaw the publication’s entire Internet presence, from website to social media—improving their web views by 125% —as well as supporting and promoting the company’s events and advertisers. She was the editor of her college newspaper, where she led a staff of 40 in revamping the newspaper’s website and social media presence, successfully increasing student readership. Their efforts won the prestigious Associated Collegiate Press award.

Kelly graduated from the University of Delaware with a Bachelor’s degree in English with a focus on Writing. She also minored in History, which she credits for cultivating her curious nature.

Why did you decide to work at Geneva Global?

The work that every employee at this company does fascinates me, and I believe it’s part of my job to shine a spotlight on as much of it as we can. It’s a former reporter’s paradise.

What brings you joy?

Without a doubt, the best part of my day is when I open the door to my house and my Chihuahua comes racing to meet me, tail wagging behind her. There is no better welcoming than that.

Who or what has inspired you to do the work that you do?

As a high school sophomore, I went on a three-week trip that started in Germany and ended in Russia. From the bustling city of Berlin to the isolated rural area outside of St. Petersburg, each place I visited had its own distinct personality that I wanted to fully absorb and share with others. This experience sparked both my passion for learning and storytelling.

What book, film or quote has shaped the way you think?

“You can grow flowers where dirt used to be.” –Kate Nash